UAD have reduced the price of their Avalon VT-737 for a week, now only €99.00 (usually €299.00). The offer ends November 24th.
The dominant player in chart-topping pop, hip-hop, and R&B productions, Avalon’s flagship VT-737 channel strip is the best-selling standalone channel strip ever made. From Jay-Z and Dr. Dre, to Babyface and Beyonce, to Eric Clapton and The Rolling Stones, the VT-737 delivers consistently polished results, with radio-ready gloss and detail.
Exclusively for UAD hardware and UA Audio Interfaces, and fully endorsed by Avalon Design, the Avalon VT-737 Tube Channel Strip plug-in captures the entire hit-making essence of the channel strip that defined the sound of modern music.
After carefully auditioning multiple Avalon 737 hardware units, the UA team selected a “golden unit” with the ideal optical compression response. UA’s DSP team then artfully captured the target hardware’s class-A tube amplifier section with custom-wound transformer, LED-style optical compression, and discrete four-band EQ — the signature Avalon sound heard on thousands of chart-topping hits.
Harnessing UA’s groundbreaking Unison technology, the Avalon VT-737 plug-in captures the hardware’s mic preamp impedance, gain stage “sweet spots,” and exact circuit behaviors, giving you all the detailed sonics of the original Avalon hardware — including its gentle high-pass filter for removing mud and low-end gunk. And because the VT-737’s front-panel Hi-Z input is a legendary bass DI, the VT-737 plug-in’s Unison-enabled Hi-Z input endured rigorous evaluation, ensuring it was virtually indistinguishable from the original hardware.
Excelling on vocals, bass, acoustic guitar, and voice-over work, the VT-737 plug-in’s dynamics section emulates the hardware’s gentle touch, rather than adding squash or crunch. Its relatively transparent compression also make it perfect for “stacking” the compressor again at mixdown, expertly controlling the dynamics of a vocal in a dense mix. An exclusive plug-in only, super-fast mode gives you “X4” faster attack, pushing the VT-737 beyond its physical limits, affording you tons of new dynamic versatility.
The Avalon VT-737 Tube Channel Strip plug-in expertly emulates the hardware’s discrete four-band EQ, allowing you to sculpt lead vocals with a visceral, larger-than-life presence and sophistication, placing them front-and-center in any mix. Like the hardware, the EQ can easily be placed before or after the compressor, and the mid bands can be engaged as sidechain filters for laser-focused compression. And with the 32k high frequency “air band,” you can add delicate shimmer to everything from strings to background vocals to acoustic guitars.
Of course, the Avalon VT-737 Tube Channel Strip isn’t just for UA Audio Interface owners. UAD hardware owners can use the VT-737 Tube Channel Strip plug-in on any mix, giving your sources legendary fat bottom, “glassy” top-end textures, and a bevy of clear-eyed color — without ever going outside the box.
Features include:
- VT-737sp exclusively licensed by Avalon Design, modeled by Universal Audio
- Made famous as the ultimate pop, R&B and hip-hop performance and production tool specializing in tight, focused vocals and bass guitar
- Best of Avalon’s design: high headroom tube mic preamp, optical compressor, and discrete four-band EQ
- Feedback-style 58 dB tube mic preamp with Mic, Line, or Hi-Z input with Unison technology
- Models entire VT-737sp “Special Performance” circuit path, including transformers, tube amplifiers, active and passive EQ filters, and optical gain reduction
- Compressor Sidechain Unlink/Link and EQ Pre-Dynamics, EQ Sidechain filtering, Hi Q and Frequency multiplier
- Physical input impedance and front panel control of gain staging and other preamp parameters via Unison
For more information on the VT-737 and to compare prices, click here:
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