Hell Yes Loop Lab have released Tape It East, available at the intro price of $14.50, increasing to $29.00 after the promotion.
Tape It Easy is a tape-inspired audio processor from Hell Yes Loop Lab. Designed to step away from overly clinical layouts and buried sub-menus, Tape It Easy bridges the gap between effortless workflow and deep, character-heavy analog coloration. Whether you need gentle mix-bus polish or a heavily degraded cassette aesthetic, it gives you immediate control over every core aspect of tape behavior.
One of the highlight features of Tape It Easy is its 3-way Tape Speed selector, which dramatically alters the frequency response and transport dynamics of your audio:
- Slow (7.5 IPS): Dark, thick, and wonderfully unstable—ideal for lo-fi beats, vintage synth pads, or giving digital drums a gritty throwback character.
- Classic (15 IPS): The sweet spot, offering a balanced blend of body, musical saturation, and gentle movement that works wonders on vocal buses and guitars.
- Fast (30 IPS): Clean, open, and controlled, delivering subtle low-end tightening and high-end polish without altering your mix balance.
Features include:
- Push: Drives the input to add rich harmonic saturation.
- Glow: Opens up the high frequencies with smooth air without harshness.
- Weight: Enhances the low end to create that signature tape warmth and body.
- Wear: Softens transients to simulate aged, gently compressed tape stock.
- Drift: Dials in non-repeating wow, flutter, and pitch instability.
- Dust: Introduces physical textures, subtle hiss, and vintage grit.
- Blend Knob: Built-in parallel processing so you can push heavy effects without losing your original transient punch.
- A/B/C Snapshots: Quickly audition three different setups side-by-side during mix decisions.
Tape It Easy is available to PC and Mac users (VST3 and AU).
For more information on Tape It Easy, click here:
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